Social media channels

There are many resources out there for anyone wanting to learn, brush up, or refresh their social media expertise. We’ve collated the best ones for you here.

We’re aware that tools, platforms and support pages are constantly changing so please let us know if any of these resources aren’t working; or if you’d like to let us know about a helpful tool you have found.

TWITTER

Twitter has an average monthly user number of 330 million. Twitter states its audience are most interested in news, weather, science and dogs. The platform is optimised for mobile, and also GIFs.

Twitter includes the following features:

  • In-tool reporting
  • In-tool scheduling
  • Paid advertising
  • Content threads
  • Content moments
  • Polls
FACEBOOK

Facebook has an average monthly user number of 2.7 billion. It is the most popular platform, but has recently seen a decrease in users between 13-17 years old.

As well as general content posting, the platform has lots of functionality including:

  • In-tool reporting
  • In-tool scheduling
  • Paid advertising
  • Live broadcasting
  • Watch parties
  • Event hosting
  • Groups
  • Polls
  • Donations

Facebook: advertising and online courses

INSTAGRAM

Instagram has a monthly average user number of 1 billion, but over 500 million stories are watched every day. 71% of the platform’s user base is under 35.

Instagram will only allow you one link – the one under your username. You can post videos and images to both Instagram feeds and stories, and the tool also includes:

  • In-tool reporting with a Business account
  • Filters and basic photo/video editing capability
  • ‘Highlights’ reel to showcase particular stories, images, campaigns and content

Feed

  • Up to 10 image uploads at a time
  • Image tagging
  • Location tagging

Story

  • Features such as polls, Q&A, like-o-meters, stickers, GIFs
  • ‘Swipe up’ feature, available to anyone with +10,000 followers, allowing users to access a URL via swiping
LINKEDIN

LinkedIn has around 260 million monthly average users. The site claims it is now optimised for video and other content (not just job postings). It offers more content exposure, and increased link clicks, than other channels.

Functions currently offered by the platform include:

  • In-tool reporting
  • Content suggestions tab
  • Link display optimisation
  • Hashtag optimisation
  • Video, image and document uploads
YOUTUBE

YouTube is the most popular video hosting and sharing site on the internet; and with 1.9 billion logged-in visits per month it is the second most-visited website. The range of content is vast but includes product reviews, music (half of all on-demand music is listened to via YouTube), gaming, how-tos, and social content.

Functions currently offered by the platform include:

  • In-tool reporting
  • In-tool scheduling
  • Playlists, series and other curation tools
  • Paid advertising
  • Live broadcasting
  • Watch parties (‘premieres’)
  • Polls
  • Donations (currently limited to certain creators)