Effective monitoring and reporting depend on having specific and measurable objectives and targets in place. Individual UAS Communications teams should have these targets in place for their work. These could take the form of:
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Business as usual
Individual teams should have objectives for their communications activities overall – whether that is increasing awareness or buy-in to service activities; or influencing behaviour change either within a service, or the wider University or community.
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Campaign and projects
Individual projects and communications campaigns may also have their own specific objectives, aligned to the aims of the specific activity. In the case of campaigns, it is recommended that teams make use of the OASIS framework.