Visual identity guidelines

Why it’s important to use the visual identity correctly 

Creating visual uniformity across all our communications helps promote a consistent and positive image of the University. Together, we can convey and promote its academic excellence and cultural significance. 

What’s changed in this version of the guidelines 

The Oxford logo

  • The keyline is now built into the logo, so there is only one version.
  • Ideally, you should position the Oxford logo top left. 
  • You should use the avatar version of the Oxford logo for social media. 



  • The CMYK value of Oxford blue has been updated to match more closely with the RBG equivalent. The secondary colour palette has also been updated. 


  • Updated suite of branded templates including, banners, invites, powerpoint slides, reports, posters

Theme packs

  • You can use one of our carefully curated theme packs (colour and display fonts combinations that capture a specific mood) when creating campaign materials. 

What this means for you

You don’t need to change anything retrospectively, but you should use these new guidelines from now on.

Using the Oxford logo 

The University and its departments, divisions and constituent colleges can download and use the Logo variants in accordance with these visual identity guidelines.

If the University logo use is required for use externally, compliance with the information at Protecting the University Logo alongside permission from the appropriate department will be required. 

Writing style guidelines

For guidance on writing and formatting documents see the University’s style guide


For more information contact