It provides statistics on website performance, collects visitor information and has analytical tools to help with search engine optimisation (SEO).
Some of the more popular statistics and measurements include: users, engagement rate, page views, language, browser type, city and country, devices and user age group.
OxWeb now uses Google Analytics 4 (GA4). If you wish to have access to Google Analytics for your pages (for which you will need a Google email address) please contact webmaster@ox.ac.uk.
Alternatively, a couple of reports have been set-up in Looker studio where you can view some general GA4 stats on either a section or page from OxWeb of your choice.
