Social media tools

Using a tool to manage your social channels can be very useful for:

  • Scheduling
  • Campaign tracking
  • Watching multiple channels at once
  • Managing content submitted by a team
  • Managing content going out on multiple channels

Social media management tools range from free to not-so-frugal, but you don’t have to spend a fortune to make it work for you. Line up your objectives, see what’s on offer and see what you can get for your money.

SCHEDULING AND MANAGEMENT TOOLS

Ideal for weekends, or if you’re juggling different types of work and need to be offline. They’re also good for teams or individually as they keep track of what’s going on when on different channels.

Third-party platforms

Internal

REPORTING TOOLS

Allow you to pull together quick, overview reports, but which tools you use will depend on what is expected of your reporting.

DashThis

 

BRAND LISTENING TOOLS

Allow you to see sentiment and how news has hit the media. It can also alert you to a crisis through mention spikes, negative keyword use and show you how the conversation is playing out.

Hootsuite or Sprout Social have this functionality.

Don’t forget that in-tool reporting (such as Twitter Analytics or Facebook Insights) is comprehensive, free, easy to download and easy to understand – so you might not need a management tool anyway.

CONTENT DESIGN TOOLS

Brilliant social doesn’t have to come with a budget. These free tools can help you to design your content and improve your engagement.  

IMAGE AND VIDEO LIBRARIES

There are a huge array of artists who are publishing their work on platforms that don’t ask for fees, they do often require attribution.

There are also a number of paid libraries: