This is your chance to review the objectives of the event, assess its success in meeting those objectives, and highlight any areas that could be improved upon, as well as celebrating those aspects of the event that went well.
The event evaluation should consist of evaluation of the pre-event activities, what happened at the event itself, an assessment of event logistics and suppliers/contractors, guest list evaluation and post-event activities. It should also include any relevant statistics recorded i.e. number of social media mentions or website visits during or immediately after.
The event project team should all be present at a debrief meeting, which should ideally be held within a week of the event taking place. It helps to get this meeting in everyone’s diaries at the start of the event planning process.
A post-event evaluation template is available to use.