If you or a member of your department would like to collaborate on a story or project that shows the positive impact Oxford research and innovation is having on people’s lives, have an exciting new research publication, or have been approached by the media and would like to discuss the opportunity – we would love to hear from you!
It’s important to get in touch with us as soon as possible (for example, when your paper has been accepted, or even better, when you have submitted your paper) so that we have time to work with you, to draft and plan our media outreach, and to ensure that all parties involved have reviewed and approved the messaging. This also gives us time to consider potential multimedia elements, such as video or infographics, that could add value to the story and increase its reach and impact.
Often when submitting new research to a journal, even before the paper is accepted is the best time to let your communications team know. News stories aren’t all prompted by new research papers, however; for all new developments, the earlier you can let your communications team know, the better.
Every research project and story is different. With this in mind, we do not apply a one-size-fits-all approach and the potential activities below will depend on a range of factors. However, we do apply some broad principles to help us work with a range of colleagues and researchers from all around the University (and beyond).