Oxford video outro
If Oxford University is the main or only institution that needs crediting at the end of your video, you may:
- cut to the logo on a white background
- fade to the logo on a white background. Timing should be determined by the specific end of the video, but something between 0.4 and 1.0 seconds is usually appropriate
- use an animated rapid scale-up with bounce provided below for more light-hearted videos. The white background may fade in behind the scaling effect if desired.
You must not animate any elements of the Oxford logo.
You must follow the instructions under Using the Oxford logo on screen, paying attention to the What not to do section.
If there is more than one logo to display, work upwards in scale within the organisation, showing each logo in turn. You can cut or fade between the logos.
Alternatively, multiple logos can be shown simultaneously, ensuring that respective brand guidelines are followed (see Using the Oxford logo alongside other logos below).
Size and positioning
If the Oxford University logo appears alone, it must be one-third of the size of the smallest dimension of the frame. For example, in a 1920 x 1080 frame, the logo should be a square of (1080/3=) 360 pixels. In a 2160 x 3840 vertical frame, the logo should be a square of (2160/3=) 720 pixels.
The logo must be centred horizontally and vertically.
Assets for download
Images of the logo in the appropriate dimensions on a white background in common resolutions:
The animated scale-up for more light-hearted videos:
The transparent versions will need a video editor to add the white background.
Using the Oxford logo alongside other logos
If Oxford University is partnering with other institutions, you may include the Oxford logo next to other logos, following the instructions under Using the Oxford logo on screen, especially those on Size and positioning and Leaving clear space around the logo.
Using the Oxford logo on title cards etc
If you want to include the Oxford logo on a title card or a lower third/aston, follow all of the instructions under Using the Oxford logo on screen, especially those on Size and positioning and Leaving clear space around the logo.
Intro sequence
Oxford University does not have an intro sequence or video ident. Do not create one.
