Using the Oxford logo for print
You should follow these guidelines when using the Oxford logo on something that’s going to be printed. If you’re using the logo on screen see the logo for screen guidelines.
Please be aware that, in this new version of the logo, the Oxford blue CMYK (for print) has been adjusted to better match the RGB Oxford blue (for screen). You don’t need to change anything retrospectively but the new colour reference should be used from now on.
The Oxford logo
The primary Oxford University logo is the square logo. You should use this square version of the logo most of the time.
You must
- only use the horizontal rectangle version of the logo if height (vertical space) is restricted
- only use the special black artwork versions if you are printing in black and white
- always use the correct logo artwork without any modifications or additions.
Using the logo on backgrounds
You can use the logos on a light or a dark background.
Size and positioning
You must always retain the original proportions when resizing the logo to avoid distorting the image.
You must use a minimum width of 15mm for the square logo and 20mm for the rectangular logo.
Ideally, you should position the logo top left.
Leaving clear space around the logo
You must leave some empty space between the logo and other design elements to make sure the logo stands out clearly.
The exclusion zone should be a minimum of 30% of the height of the logo for both the square and the rectangle logo.
What not to do
- Do not rearrange any element within the logo
- Do not recolour the logo
- Do not rotate the logo
- Do not tint or use any transparency on the logo
- Do not replace the fonts in the logo
- Do not alter the proportions of the logo
Download the logos
Members of the University may download all variants of the University logo.
If you are external to the University and require these logos, please contact brandanddesign@admin.ox.ac.uk.
- Square CMYK download
- Rectangle CMYK download (only if height is restricted)
- Black and white square CMYK download (only if printing in black and white)
- Black and white rectangle CMYK download (only if printing in black and white)
